A taste of Miami opens in Wildwood Crest: Madison Resort

After two years of meticulous restoration and renovation, Madison Resorts proudly announces the grand opening of its flagship property, Madison Resort, nestled in the heart of Wildwood Crest, New Jersey. The culmination of a $52 million overhaul, Madison Resort stands as a testament to the dedication of Dan Alicea and his team, who have transformed the once-dilapidated Oceanview Motel into a breathtaking destination that seamlessly blends vintage charm with contemporary elegance.

Photo of the Madison Resort Lobby. Photo credit: Madison Resorts

Originally acquiring the shuttered Oceanview Motel in August 2022, Alicea envisioned preserving the property's iconic architecture while ushering it into a new era of hospitality. However, what began as a straightforward renovation project soon evolved into a comprehensive restoration effort, as decades of wear and tear were uncovered during the construction process. Undeterred by the challenges, Alicea remained steadfast in his commitment to honoring the property's rich history, insisting on a full restoration rather than a mere facelift.

In a fortuitous turn of events, December 2023 saw the acquisition of The Royal Hawaiian, a neighboring property boasting its own storied past. With construction crews already at work on the Oceanview, Madison Resorts seized the opportunity to expand its footprint and add another jewel to its crown. Renamed "The Royal Tower," this second property underwent its own transformation, complementing the vintage allure of the Oceanview with a contemporary flair.

Today, both properties stand as beacons of hospitality along Ocean Avenue, captivating passersby with their distinct towers and vibrant facades. The Royal Tower, adorned with the Madison logo and signature sky blue accents, exudes a modern sophistication that perfectly complements its historic counterpart. Meanwhile, The Madison Tower (formerly The Oceanview Resort) dazzles guests with its meticulously restored lobby, complete with vintage touches like a Crosley record player and mid-century TV set.

Behind the seamless integration of past and present lies the visionary design of DAS architects, who drew inspiration from the iconic Doo Wop stylings of Wildwood Crest. Working in tandem with Madison Resort's brand & marketing director, Lindsay Taylor, the team crafted a timeless aesthetic that pays homage to the resort town's rich heritage. From the vibrant colors to the retro furnishings, every detail evokes the spirit of a bygone era, inviting guests to embark on a journey through time.

Cabanas at Madison Resort. Photo Credit: Madison Resorts

But Madison Resort is more than just a feast for the eyes; it's a playground for the senses, offering an array of amenities and experiences to delight guests of all ages. From poolside cabanas to beachfront weddings, the resort promises unforgettable moments at every turn. With over 200 guest rooms, multiple dining options, and state-of-the-art facilities, Madison Resort sets the stage for a truly immersive escape.

As the sun sets on the shores of Wildwood Crest, Madison Resort comes alive with the sounds of live music and laughter, signaling the start of a new chapter in the town's storied history. From country music festivals to luau-themed soirées, the resort's events calendar is brimming with excitement, promising endless opportunities for adventure and relaxation.

So whether you're planning a romantic getaway or a family retreat, Madison Resort invites you to experience the magic of Wildwood Crest like never before. Book your stay today and make memories that will last a lifetime. Welcome to Madison Resort, where vintage charm meets modern luxury, and every moment is a #MadisonMoment.